How life should be

Joseph Christian Leyendecker (23rd March 1874 – 25th July 1951)

Facts about J.C. Leyendecker:

• He was renowned for his hunky menswear advertisements, famously pants and “long johns” for the Cooper Underwear Company, better known today as Jockey.
• Charles Beach (1886-1952) was the original model for another of his clients "Arrow Collars" and became J.C.’s assistant, business agent and lover - a relationship that lasted for almost 50 years.
• At his funeral, one of the pallbearers was was Norman Rockwell, who by that time had succeeded J.C. as the Saturday Evening Post cover artist and eventually America’s favorite illustrator.