Are your outfits shameless, smart, quaint or ridiculous?

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The other day, over at my daily blog Give 'em the old Razzle Dazzle I posted a typically gaudy and OTT snippet from the (rare for a Dame Julie Andrews film) massive commercial flop Star! - the biography of the legendary Gertrude Lawrence - featuring the song The Physician.

On investigation I discovered that this number was originally from an otherwise forgotten West End musical in which Miss Lawrence starred, titled Nymph Errant - a bizarre comedy-of-errors about a girl returning to her finishing school, who went astray along the way and ended up in a Turkish harem. Unsurprisingly, The Physician is possibly the only thing associated with that production that was ever revived.

The musical was in turn based on a best selling novel of the same name by one James Laver - a fascinating character in his own right. An erudite and scholarly curator at the Victoria & Albert Museum (V&A), he had the good fortune to be appointed the first head of the institution's embryonic Theatre Collection - and developed a lifelong passion for costume and the study of fashion and its history. Somewhere along the way, he also became a central character in the "society party set" in 1920s and 30s London [whether that was because he ever wore, or allowed friends to wear, any costumes from the collection remains undocumented].

Scholarly or no, I just adore his simple analysis of "taste" and fashion trends and how attitudes towards them change with time - otherwise known as "Laver's Law":

Indecent	10 years before its time
Shameless	5 years before its time
Outré (Daring)	1 year before its time
Smart	'Current Fashion'
Dowdy	1 year after its time
Hideous	10 years after its time
Ridiculous	20 years after its time
Amusing	30 years after its time
Quaint	50 years after its time
Charming	70 years after its time
Romantic	100 years after its time
Beautiful	150 years after its time

Faboo!

And so true.